Jovance Salon & Day Spa
Jovance Salon and Day Spa sought out BKC to re-invigorate their image. They desired a logo that represented their expert knowledge of the latest trends for hair and salon treatments, their high quality services and customer care. BKC took a fashion-forward approach to give Jovance a stronger presence in their area. We wanted to represent fluidity and rejuvenation with the organic shaped ‘J’ and savvy fashion with the custom font for the logotype. The icon and logotype can be used together, as shown, or individually depending on application.
I’ve heard of salons and other businesses easily spend thousands of dollars on a website and it didn’t really do anything for their business. How does something like that happen?
Hi Lloyd. Thanks for commenting. I’m sure it has something to do with the client wanting a site that looks pretty without any marketing strategy involved. With Jovance, they hit their market with not only a beautiful site, but they interact with them using a Video Blog and online promotions. This keeps their current clients coming back to their site and creates a place where potential customers can learn about the culture of the Salon.