Jovance – Identity

Identity » Jovance Salon and Day Spa sought out BKC to re-invigorate their image. They desired a logo that represented their expert knowledge of the latest trends for hair and salon treatments, their high quality services and customer care. BKC took a fashion-forward approach to give Jovance a stronger presence in their area. We wanted to represent fluidity and rejuvenation with the organic shaped ‘J’ and savvy fashion with the custom font for the logotype. The icon and logotype can be used together, as shown, or individually depending on application.